Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
×
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Click here for our fit guide.
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"American sewn jeans made with what could be the last of American Cone selvedge denim. I now have 4 pairs of the 1968. They fit true to size (no vanity sizing) and I wear the straight cut; which fit well over my cowboy boots. I have an athletic build (6'00", 180lbs, 33 waist, lean) and the seat and thighs, while fitted, give me the room I need (I could never wear skinny or low rise jeans) while being flattering. Amazing value."
-John V. | Verified Buyer
"My first Gustin. I bought the Vintage Straight fit. Very good fabric, perfect weight for all seasons. Stitches are very nice. I would definitely give a five star if the front two pockets are a little deeper. The fact is, I can’t really sit down with my iPhone in the pocket. This kind of shallow front pockets are very typical of Japanese made jeans, but I didn’t expect that from a pair of American jeans."
-Alan M. | Verified Buyer
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
"I love these jeans! The attention to detail with the red stitching in just the rights places and blue across the back pocket is really cool. I am not necessarily a slim build but I prefer the way the taper of that cut fits me. I was concerned when I first put them on as I didn't think I was going to be able to button them up, but as your website says they will be uncomfortable at first. I have been wearing them pretty much everyday for a week, and they feel great. I practically live in these jeans now. I love the natural color, but cant wait to see the fading over time. Amazing Jeans!"
-Tim B. | Verified Buyer
Bestsellers
Bestseller
gustin #379 japan organic persimmon dye
#379 Japan Organic Persimmon Dye
Selvedge
71% funded
$229
Bestseller
gustin the 1968
The 1968
Selvedge
84% funded
$99
Bestseller
gustin american heavy ringer t-shirt 5 pack
American Heavy Ringer T-Shirt 5 Pack
T-Shirts
38% funded
$160
Bestseller
gustin #136 japan dobby herringbone 5 pocket - double indigo
#136 Japan Dobby Herringbone 5 Pocket - Double Indigo
5 Pocket Pants
99% funded
$149
Just launched
Just Launched
gustin salt & pepper melange t-shirt 2 pack
Salt & Pepper Melange T-Shirt 2 Pack
T-Shirts
61% funded
Launched 7 minutes ago
$69
Just Launched
gustin #531 cone mills monster pink id
#531 Cone Mills Monster Pink ID
Selvedge
58% funded
$129
Just Launched
gustin american heavy ringer t-shirt - marigold
American Heavy Ringer T-Shirt - Marigold
T-Shirts
40% funded
$34
Just Launched
gustin american heavy ringer t-shirt - ocean
American Heavy Ringer T-Shirt - Ocean
T-Shirts
12% funded
$34
What Customers Are Saying
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer